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MLRA Welcomes Lucas Oil as Series' Title Sponsor
BY: Dan Robinson

BUCKNER, MO (January 4, 2010) - Officials with the Buckner, Missouri based MLRA (Midwest Latemodel Racing Association) are pleased to announce that Corona, California based Lucas Oil Products has stepped up from their role as the Series' Presenting Sponsor to become the Series' Title Sponsor for 2010. The Series formerly known as the "O'Reilly MLRA Presented by Lucas Oil Products" will now be the "Lucas Oil MLRA". "We are so excited to announce this partnership" stated MLRA Promoter Harriett Chancellor, "we have worked with Lucas Oil Products this past year, they have been a wonderful supporter of our program and we look forward to a great season in 2010."

The first of 24 currently scheduled Lucas Oil MLRA events for 2010 kicks off on March 19th-20th for a two day show at Mid America Motor Speedway in South Coffeyville, OK. The 18th Annual Show-Me 100, a Nationally Televised event, makes it's inaugural appearance on the MLRA Schedule for 2010 as part of a co-sanction agreement with the Lucas Oil Late Model Dirt Series. The complete 2010 Lucas Oil MLRA Schedule will be released shortly. Stay tuned to www.MLRAracing.com for details.

Lucas Oil Products, based in Corona, California has a strong pedigree in Motorsports, with a wide range of racing oils and additives designed to withstand the tough conditions endured by high performance engines. Lucas has long been directly involved in the American racing industry through multiple vehicle sponsorships and racing event promotions, at all levels. Seeing a need for better lubricants in this industry, the Lucas people went to work again. The end result is a line of high performance engine oils and gear oils that are second-to-none in the racing industry. Lucas racing products have proven themselves on Dirt Tracks, Oval Tracks, and Dragstrips across the country. Lucas Oil entities include Lucas Cattle Company, Lucas Oil Speedway, Lucas Oil Late Model Dirt Series, Lucas Oil ASCS, Lucas Oil I-10 Speedway in Blythe, CA, and the Lucas Oil Off Road Racing Series just to name a few. For more information on Lucas Oil Products, please visit www.LucasOil.com.

The Lucas Oil MLRA (Midwest Latemodel Racing Association) sanctions regional Super Dirt Late Model touring series events in Missouri, Kansas, Nebraska, and Iowa.

For all the latest news and information on the Lucas Oil MLRA please visit us on the web at www.MLRAracing.com or by calling the series office at (816) 650-5063 or (816) 305-6572.

The Lucas Oil MLRA would like to thank the sponsors of the 2010 Tour including Lucas Oil Products, Tompkins Industries, Hoosier Race Tires, Lucas Cattle Company, Hatfield Racing Engines, Country Mart, Larry Shaw Race Cars, AFCO Racing Products, GRT Race Cars, The Driveline Shop, Sunoco Race Fuels, Bodee's Race Bodies, Outpace Racing Products, Duralite Racing Wheels, Impact Signs and Lighting, Rod End Supply, Racing Optics, Schoenfeld Headers, Kluhsman Racing Components, Performance Bodies, ATL Fuel Cells, Bilstein Shocks, BSB Manufacturing, AAA Missouri