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"AAA" Named Official Title Sponsor of Start/Finish Line
Media Contact Dan Robinson

WHEATLAND, MO (March 23) - The Lucas Oil Speedway in Wheatland, Missouri is pleased to welcome "AAA Missouri" as the Official Title Sponsor of the Start/Finish line for 2010. "AAA Missouri is an outstanding organization and a great supporter of motorsports, we are very pleased to have them return to the team for 2010." stated Track General Manager Dan Robinson. AAA's high profile role with the speedway will include both weekly and special event races including at least 7 Nationally Televised events this season that will be broadcast on SPEED, Versus, and MavTV.

As part of the AAA Sponsorship Program for 2010, Lucas Oil Speedway will also become a member of AAA's "Show Your Card and Save" Program." Race fans will be eligible to receive a $3.00 discount off any regularly priced Lucas Oil Speedway General Admission Ticket throughout the 2010 season simply by presenting your AAA Membership Card at the gate. AAA offers (3) options to join AAA and become a member; you may click www.ouraaa.com, call 1-866-222-2000, or visit your nearest AAA Office.

The AAA Motorsports sponsored NASCAR Sprint Cup car driven by Penske Racing's Sam Hornish Jr. is scheduled to be on the Lucas Oil Speedway Midway as part of the 18th Annual Show-Me 100 on Memorial Day Weekend.

About AAA Missouri
AAA Missouri is a not-for-profit motor club serving AAA members throughout Missouri, Arkansas, Louisiana, Mississippi, Southern Illinois, Southern Indiana and Eastern Kansas. Originally founded in 1902 by 13 prominent St. Louisians as the Automobile Club of St. Louis, the Club has grown to more than one million members.

• The Club's 60+ sales and service offices are located through its territory.

• Services provided to Club members include Roadside Assistance, travel planning, auto, homeowners, life and health insurance, financial services, Approved Auto Repair facilities and public safety programs and legislative advocacy.

• AAA employs approximately 1,000 people with its headquarters at 12901 North Forty Drive, St. Louis, MO 63141.

• A 24-hour Communications Center can be reached by calling 1-800-222-7623, where members can request Roadside Assistance, order travel routings, obtain information on road and weather conditions and make reservations for hotels, motels and car rentals.

• The Club operates Travel Agencies in 19 branch offices where members and nonmembers can obtain airline and train tickets, as well as cruise and package tours.

• AAA Missouri is an affiliate of the American Automobile Association which now serves more than 50 million members throughout the United States and Canada.
About Lucas Oil Speedway

The Lucas Oil Speedway is considered by Industry Insiders to be one of the top five Dirt Tracks in the Nation. Located in Wheatland Missouri about an hour north of Springfield and only about an hour and a half from Kansas City. It's called "The Diamond of Dirt Tracks" and it certainly lives up to that title. Twenty one luxury suites, a giant HD Jumbo Tron Screen, Musco Sports lighting, a Bose Stadium Sound System, Go Kart Track for all ages, The Diamond Bar, the best track food in the country, and the nicest pits in dirt track racing are just a few of the amenities that set us apart.

We host some of the largest dirt track events in the Midwest featuring some of the biggest names in racing including: The Lucas Oil Late Model Dirt Series, The Lucas Oil Pro-Pulling League, The Lucas Oil ASCS Sprint Cars, The Lucas Oil Sprint Bandits, and The Lucas Oil MLRA.

In addition to the awesome special events, the Lucas Oil Speedway hosts the "Rockstar Energy Drink Championship Series" of weekly racing featuring the TNT Quick Shop Late Models, the Pitt's Homes A-Modifieds, and the Carson's Corner Napa Factory Stocks. The National Race Media has called these shows, "some of the Best Weekly Racin' in the Nation!"

Last season the speedway boasted over 15 Nationally Televised Events on ESPN2, SPEED CHANNEL and the Versus Network. For complete information including this seasons schedule, log on to www.LucasOilSpeedway.com.