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Iowa Speedway Selects Ticketmaster for Enhanced Ticketing and
Event Marketing Sales and Services
DES MOINES, IA (April 25, 2006) - Iowa Speedway has selected Ticketmaster, the
world's leading ticketing company, as its exclusive authorized ticketing
provider through a multi-year agreement signed today. Ticketmaster's
state-of-the art automated ticketing system will facilitate advance and on-site
permanent seating tickets on behalf of the Iowa Speedway and events taking place
at the facility. Ticketmaster will provide motorsports fans with a one-stop
shopping experience, helping to drive ticket sales online through the Speedway's
branded Web site as well as through Ticketmaster.com.
Iowa Speedway plans on releasing the on-sale date for Season Tickets any day.
Racing fans will have easy and convenient access to event tickets and
information online at Ticketmaster.com, via phone through Ticketmaster's
Charge-By-Phone Network by calling 515-243-1888, at Ticketmaster retail ticket
center locations throughout the region, including select Hy-Vee and Younkers
stores, as well as at the Iowa Speedway Box Office.
"Providing our patrons with a positive experience and increasing ticket sales
are two paramount goals for the Speedway and Ticketmaster helps us to accomplish
both," said Todd Melfi, General Manager, Iowa Speedway. "We selected
Ticketmaster, the proven best ticketing company in order to have the best
technology and services to connect effectively with our fan base as well as
expand our event marketing to an even wider consumer audience."
"The Iowa Speedway is a dynamic facility and its events draw a wide and diverse
audience," said Ticketmaster Area Manager, Tricia McCoy Gonyo. "We share the
Speedway's goal of providing fans with a first-rate entertainment event
experience and we look forward to implementing our ticketing technology,
products and services to help increase the facility's overall business."
Iowa Speedway will help expedite fan arrivals to the facility by installing
Ticketmaster's AccessManager entry control system for real-time validation of
Ticketmaster's bar-coded event tickets at Speedway points of entry for
admission. Ticketmaster will also be providing the Speedway with local and
national marketing distribution initiatives including MailManager, a dedicated
CRM system enabling the facility to communicate event information more
effectively to its patrons.
About Iowa Speedway:
Iowa Speedway is the nations newest and most state of the art motorsports
facilities in the country. The track is part owned and designed by NASCAR Great
Rusty Wallace and will boast some of the finest technologically advanced
features never before tried at any other venue of its kind. The 7/8th mile
configuration with compound banking will provide fans with incredible
side-by-side racing action that will always have them looking ahead to the next
event.
Iowa Speedway will hold its Inaugural Event on Friday, September 15, 2006 as the
stars of the Hooters Pro Cup Series invade the Heartland for 250 heart pounding
laps, followed on Saturday and Sunday, September 16-17 by the USAC Silver Crown,
Sprint and Midget Series. Iowa Speedway will conclude its Inaugural Season on
Saturday-Sunday, October 14-15 with the ASA Late Model and ARCA RE/MAX Series,
each running 250.
About Ticketmaster:
Ticketmaster is the world's leading ticketing company, providing ticket sales
and distribution through
www.ticketmaster.com , one of the largest e-commerce sites on the
Internet; approximately 6,500 retail Ticket Center outlets; 19 worldwide
telephone call centers; and a broad online and offline marketing network.
Celebrating its 30th anniversary in 2006, Ticketmaster serves more than 9,000
clients worldwide across multiple event categories, providing exclusive
ticketing services for hundreds of leading arenas, stadiums, performing arts
venues, museums, and theaters, and sold 119 million tickets valued at $6 billion
in 2005. Ticketmaster is headquartered in West Hollywood, California and is an
operating business of IAC/InterActiveCorp (NASDAQ: IACI).
Contacts:
Iowa Speedway: Mike Beecher, 515-419-1806
mbeecher@iowaspeedway.com
Ticketmaster: Bonnie Poindexter, 310-360-2321
bonnie.poindexter@ticketmaster.com
Log onto www.iowaspeedway.com
for all updated news and information.