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SPEEDWEEK RPM WORKSHOP FEBRUARY 11-13 EDGAR, WI (Jan 2) The Thirty-Fifth Annual RPM Promoters Workshops Series, Speedweek National Workshop, produced by Racing Promotion Monthly, and presented by K&K Insurance and Hoosier Racing Tire, will discuss how promoters can capture new fans in a competitive marketplace. The 19-session Workshop will open with keynote remarks from Ben Shields, coauthor of "The Elusive Fan, Reinventing Sports in a Crowded Marketplace." Three followup sessions will put his theoretical findings into practical focus. Fifteen additional sessions, covering the breadth of weekly race track operation, emphasizing practical ideas adaptable to any short track, complete the agenda. Putting Shield's remarks in focus, will be super sport fans, Kevin and Karen Flynn, who will share notes taken at more than 100 different games at as many venues--a paying fans'-eye view of pro and minor league ball and racing, and Jacob Agajanian, who last season packed Irwindale Speedway exclusively using Web media, and will explain how promoters can adapt his techniques to reach the digital generation. In keeping with Workshops mission, other sessions will discuss, in depth, the day-to-day issues promoters face. Among them: "Ticket and Cash Management." For new promoters: "The Short Track Short Course." Covering sponsorship: "Finding and Keeping Partners." And "Eat, Drink & Be Merry," discussing food and beverage operations. In TechSpec, experts address racing rules and enforcement, the issues surrounding "crate" and "built" engines, and broader chassis and competition tech issues. "Line Up, Brush Up," will discuss scoring. Two more sessions explore pressing current issues--"Hard Surface, Hard Times," and "Digging Dirt" explore why dirt racing is booming and pavement is not. Finally, the "Risky Business Forum" discusses insurance and risk management. Another highlight of the Workshops is the 12 hours of informal networking time scheduled into the agenda. The meetings are the 94th and 95th produced by Racing Promotion Monthly since 1974. More than 1400 track operators, their employees, and industry leaders attended last year's Workshops. Racing Promotion Monthly, the idea newsletter of auto racing promoters, and the Workshops are produced with the year-round support of K&K Insurance Group, Inc., Hoosier Racing Tire. The 35th Workshops are produced with added sponsorship support from: The Eldorado Hotel Casino, INEX, GM Performance parts, Lucas Oil Products, Moffett Productions, Musco Sports Lighting, World Racing Group, the World of Outlaws and DIRTcar, Simes Graphic Designs, and RACEceiver scanners and race management software. More information is available from RPM at 715-536-1067, or on the World Wide Web at www.racingpromotionmonthly.net. |