OPTIMA® Batteries Announces Renewed Sponsorship of the Lucas Oil Late Model Dirt Series
OPTIMA® Batteries Also Renews Support of Driver Don O’Neal and Hard Charger Award
MILWAUKEE (April 2, 2013) – OPTIMA® Batteries, the global leader in high-performance automotive and marine Spiralcell Technology® AGM batteries and chargers, is proud to announce its renewed sponsorship of the Lucas Oil Late Model Dirt Series for the 2013 season.
“OPTIMA has long been the battery of choice for many automotive and boating enthusiasts looking for better power, longer life and greater resistance to the use and abuse of extreme applications,” said Cam Douglass, OPTIMA Batteries director of product development and marketing. “Our batteries are engineered to excel in the exact kind of environment these Lucas Oil Late Model Dirt Series racers compete in. We enjoy following the Lucas Oil Late Model Dirt Series and are happy to support it through sponsorship.”
OPTIMABatteries will also continue to sponsor Don O’Neal’s #71 car in the Lucas Oil Late Model Dirt Series after his outstanding second place finish in the series points standings last season and series best 11 event wins. O’Neal, of Martinsville, IN, has repainted his traditionally yellow car in red, black and white OPTIMA colors for 2013 to reflect his growing commitment with OPTIMA.
“I am excited to once again be the driver of the OPTIMA Team 71 MasterSbilt car for the second year,” said O’Neal. “I am very happy that OPTIMA Batteries chose me and my race team to represent them as they continue supporting the Lucas Oil Late Model Dirt Racing Series.”
OPTIMABatteries will also return as the title sponsor of the OPTIMABatteries Hard Charger of the Race and year-end award. The driver that earns the most OPTIMABatteries Hard Charger points throughout the year will be awarded the OPTIMABatteries Hard Charger of the Year award at the series’ year-end awards banquet and receive a $500 cash award, compliments of OPTIMABatteries. More information about the Lucas Oil Late Model Dirt Series can be found at www.LucasDirt.com.
To find out more information about OPTIMA batteries and charging products, please visit www.optimabatteries.com.
About OPTIMA® Batteries
OPTIMA® YELLOWTOP®, REDTOP® and BLUETOP® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit www.optimabatteries.com. Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.
About Johnson Controls Power Solutions
Johnson Controls Power Solutions is the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles. Our 50 manufacturing, recycling and distribution centers supply more than one-third of the world’s lead-acid batteries to major automakers and aftermarket retailers. Through our innovations we are building the advanced battery industry for hybrid and electric vehicles. We were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles. Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.
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